Study finds the average Brit texts 151 group chats a year
The average person in Britain sends a message to 151 group chats per year, and nearly three quarters of people use group chats as a core part of planning their social lives.
This is according to a new study published by Sky, which found that 71% of people in the UK treat group chats as the foundation of their social plans.
Data shows that Brits check group chats an average of four times per day and send around 18 messages on groups chats to organise each social occasion.
While group chats have seeming become an integral part of organising a modern social life, that does not mean they always translate to actual meet-ups.
The study found that 47% of those surveyed currently have a social plan stuck in the group chat, with most saying that the biggest barrier to making a plan happen is picking a date, followed by difficulty in getting everyone to commit to the plan in question.
More than a third of Brits said they believe never committing to plans is the worst offence one can commit when planning social events in a group chat, and a similar proportion admitted that when plans are being made, they were often nonchalant while hiding their preferences, always ready to say “I’m Easy”.
22% of respondents said they were most disappointed when friends suggested a plan only to leave someone else to organise it, and a similar proportion of respondents said they felt let down by friends who forgot to reply altogether.
Sky found that group chats are a key part of keeping friendships alive, with more than half of respondents saying that group chats are an important part of helping them stay connected to loved ones.
Gen Z are unsurprisingly the most likely to rely on group chats for socialising and making plans. According to the study, 81% of 18-to-24 year olds said their social lives rely on a poll, message, or quick-fire reply.
Older users are more likely to prefer direct phone calls, individual texting and emails to group chats, the study found.
