CityFibre, the UK’s largest independent full fibre platform, is testing new traffic management technology during roadworks to minimise disruption for drivers.
The trial, in partnership with BUKO Digital, was conducted in West Sussex in Mid-April as part of ongoing works.
The road closure supports essential full fibre broadband upgrades as part of the government’s Project Gigabit programme, aimed at bringing faster, more reliable connectivity to hard-to-reach homes and businesses, the group said.
How the technology works
BUKO Digital’s Traffic Management system intercepts satellite navigation tools, including SatNavs and Google Maps, to distribute traffic more evenly across alternative routes.
It also uses Meta platforms like Facebook to send targeted updates to regular users of the affected roads.
The goal is to reduce congestion on neighbouring routes, improve communication with drivers, and support smarter diversions during the works.
“We’re excited to be trialling this impressive technology to benefit road users around the Worthing area. Improved communications with drivers will help us to deliver these essential works quickly and safely whilst also ensuring that drivers and residents are impacted as little as possible. It’s a win-win,” said Adrian Smith, Partnership Manager for CityFibre.
A spokesperson for West Sussex Council added that Long Furlong is a heavily used road, and the trial should improve the experience for those affected.
The initiative ties into the council’s Lane Rental Scheme, which encourages efficient working practices to minimise disruption.
CityFibre said it is rolling out full fibre infrastructure across multiple UK locations, with plans to reach up to eight million homes. The West Sussex project highlights how fibre network builds, while disruptive in the short term, deliver long-term digital infrastructure benefits.
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