Cut through the noise and grow your business with HotMinute
In a messy, conflicting media landscape where opinions clash and interests drive angles, HotMinute delivers clear-cut news for everyday people in the United Kingdom.
Reaching UK businesspeople and consumers can be challenging when digital attention is more commodified than ever and the ways audiences consume content are constantly evolving.
According to Ofcom’s News Consumption in the UK 2025 report, two of the most important attributes of a local news source for people in the UK were “how easy is it to use?” and “how easy is news to find?”.
87% of people said ease of use was important to them, and 85% said the same for discoverability. The only factor more important to consumers in the UK than these two attributes was trustworthiness and accuracy.
More UK consumers are also getting their news from social media, with platforms like Instagram, Facebook, X, and TikTok now ranking as the primary way that 16-24-year-olds get their news.
Almost all adults watch, listen to or read news in some form (96%), but the landscape is evolving. The growing success and opportunity of independent media organisations shows an appetite for fresh perspectives, outside of the sheltered bubble of Westminster political speculation or the fevered cycle of tabloid gossip.
The data shows that today, the most effective way to get your brand and message through to UK readers is via a social-first, easy-to-use, easy-to-read news platform that delivers high-quality, accurate, and straightforward reporting.
HotMinute was founded to offer an accessible and digestable alternative to traditional news publishers. Our coverage delivers relevant breaking news and features across business, politics, technology, and more.
We bring the news that matters to people and their pockets, without the political bias or interests that drive the partisan coverage of mainstream news sites.
Powered by decades of cumulative experience delivering concise, fact-based reporting, our editorial team has a ‘no spin, no slop’ policy: we remain as unbiased as possible, and we do not use LLMs or other AI tools to generate any of our articles.
Interested in broadcasting your brand to a high-quality, fast-growing audience of UK consumers relevant to your business? Partner with us at [email protected].
