Amazon UK launches Prime Big Deal Days – here’s how to access the best deals
Amazon’s Prime Big Deal Days is here, running from 7-8 October in the UK, and offering Prime members exclusive access to hundreds of thousands of deals across a wide selection of products in the lead-up to Christmas.
The two-day shopping event begins at 00:01 on the 7 October and ends at 23:59 on 8 October with savings of up to 40% across all categories, including home, kitchen, electronics, toys, fashion, and beauty & self-care.
Amazon noted that during the sale, there will be great deals from popular brands like Crocs, De’Longhi, Levi’s, Ninja, and OURA.
How to get the best deals
New for this year’s Prime Big Deal Days, customers can shop limited-time ‘New Deal Drop’ deals during the event, curated exclusively for Prime members.
Shoppers can make a head start on their festive shopping lists and explore themed deal collections such as Cosy Season, with deals across apparel, home, and kitchen, or Gifting, highlighting savings on categories including beauty, toys, and electronics.
You have to be a Prime member to shop Prime Big Deal Days 2025. Customers who haven’t yet joined Prime can sign up now or begin a free trial to unlock access to exclusive savings and benefit from fast, free delivery on millions of products. In the UK, anyone can join Prime for £8.99 per month or £95.00 per year.
Young adults aged 18-22 can become a Prime member and enjoy all the same benefits for half the price at £4.49 per month or £47.49 a year, which also gives them access to exclusive discounts on thousands of textbooks, clothing, travel, accessories, and more.
Tips and tricks
After signing up for a Prime membership, there are several ways UK shoppers can make the most out of Prime Big Deal Days 2025, including:
- Use Amazon’s AI shopping assistant, Rufus, to get product details, expert advice, and personalised suggestions. Whether exploring a new hobby, comparing products, or checking on an order, Rufus AI offers quick, helpful guidance.
- Discover the right deal with personalised deal recommendations including “recommended deals for you”, “deals related to your lists”, “4+ star deals for you”, and “deals related to items in your cart”.
- Use Buy Again to stock up on and revisit frequent purchases, such as everyday essentials.
- Add must-have items to your ‘Wish List’ ahead of time—if they’re on sale during Prime Big Deal Days, you’ll receive alerts.
- Find products quickly with the visual search tool, Amazon Lens. Use your camera or existing photos on your device to find the exact product or similar items available on Amazon.
