Amazon UK launches Second Chance Deal Days 2026: Dates, discounts and what’s included
Key Points
- Amazon Second Chance Deal Days runs in the UK from 1 to 10 September 2026
- Discounts reach up to 50% off the recommended retail price of the new equivalent
- Brands include PlayStation, Xbox, Samsung, Apple, LEGO, De'Longhi and Sony
- Luxury reseller Luxclusif joins for the first time with an extra 15% off
- UK shoppers saved over £95 million buying second-hand on Amazon last year
Amazon’s Second Chance Deal Days returns to the UK from 1 September to 10 September 2026, with discounts of up to 50% off recommended retail prices on returned and refurbished products.
The event covers tens of thousands of items across personal tech and computing, gaming, fitness, hair and beauty, toys and games. Amazon said the discounts compare against the recommended retail price of the equivalent new item.
Customers buying returned and refurbished items from Amazon in Europe already save an average of 20% against the same product bought new. UK customers saved more than £95 million through second-hand purchases last year, part of £1.7 billion in second-hand sales across Europe.
Amazon lists more than 30 million second-hand products in the UK at any one time. The company inspects every returned product, then tests, cleans and repairs the items that meet its quality standards before putting them back on sale at a discount.
Which brands are included
Shoppers need to select “save with used” on the product page to see the reduced price. Items sold by Amazon Resale display their discount at the checkout rather than on the listing.
Brands taking part in the event include:
- Amazon devices
- Apple
- ASUS
- Beats
- Beurer
- Bosch
- Braun
- CORSAIR
- De’Longhi
- DREAME
- Gabby’s
- Honeywell
- HUAWEI
- JBL
- Kenwood
- LEGO
- Logitech
- Mattel
- Mova
- Ninja
- Nutribullet
- Oral-B
- PHILIPS
- PLAYMOBIL
- PlayStation
- Princess
- Razer
- Remington
- Rowenta, Samsung, Sodastream, Sony, Tefal, Vexilar, Vileda, Xbox and XIAOMI
Amazon Luxury seller Luxclusif joins the event for the first time with authenticated pre-loved bags and accessories. Luxclusif stock carries a further 15% off during the ten-day period.
How Amazon sells second-hand products
Amazon runs two separate programmes for used, returned and refurbished stock, and both carry the company’s standard customer service and returns policies.
Amazon Resale handles used and open-box products, which pass through an inspection and then go on sale with a condition grade of Like New, Very Good, Good or Acceptable. The grade sets the price, so buyers can weigh condition against cost before ordering.
Amazon Renewed covers refurbished products sold by qualified selling partners. Each item goes through professional inspection, testing and cleaning before it reaches the listing.
The company has sold pre-owned products in the UK for more than 20 years, starting with third-party sellers in 2002. It began selling returned and open-box stock in 2009 and added professionally refurbished products in 2014.
Why Amazon is pushing second-hand stock
Two-thirds of British shoppers now buy second-hand, driven by cost-of-living pressure, environmental concerns and convenience, according to research from the Centre for Economics and Business Research. The same research found that product condition, missing warranties and seller trust rank as the main concerns holding buyers back.
Amazon uses AI-generated review summaries, detailed product information, photos, videos and customer reviews to cut the number of returns before they happen. Its size recommendation technology leaves more than 90% of customers who buy the suggested size satisfied with the purchase, and the company flags products with high return rates so shoppers check the description first.
Stock that fails resale standards but remains usable goes to charity partners across Europe. Amazon and its selling partners donated more than 35 million items across Europe in 2025, including a large volume of returns.
