New Harry Potter Store on Oxford Street opens in November – What to expect
Key Points
- The flagship Harry Potter Shop on Oxford Street, London will open on 6 November 2026.
- The store is described as the ultimate Harry Potter shopping destination, offering exclusive products and experiences.
- Diagon Alley is the inspiration behind the design of the store, which features areas themed around The Leaky Cauldron and Ollivander's Wand Shop.
- A full-sized Knight Bus is installed at the shop, making the venue an especially attractive one for fans seeking photo opportunities.
- The store will sell a Diagon Alley Wand, Funko Pop!, and MinaLima artwork, amongst othervenue-exclusive products.
The first official flagship Harry Potter store on Oxford Street will open on 4 November 2026, offering unique and interactive experiences together with a wide range of products from the wizarding world.
Called Harry Potter Shop Oxford Street, the store spans 21,000 square feet across two floors at The Ribbon, located at 134-140 Oxford Street.
Described as the ultimate Harry Potter shopping destination, the store includes an exclusive food and drink experience that is curated especially for the Oxford Street flagship venue.
The store is inspired by Diagon Alley, a secret and magic London high street that features prominently in the Harry Potter books and films.
Inside the store are spaces themed around locations which are recognisable to all Harry Potter fans, from Ollivander’s wand shop to The Leaky Cauldron pub.
Exclusive Oxford Street products and experiences
At the rear of the store, there is a full-sized Knight Bus that makes for a prime location for photo opportunities by shoppers and visitors alike.
There are a range of exclusive products available only at the flagship Harry Potter Shop Oxford Street. These include the following:
- An exclusive Diagon Alley Wand
- An Oxford Street exclusive Harry Potter Funko Pop!
- Full range Oxford Street collection
- Exclusive MinaLima artwork inspired by the Knight Bus and Diagon Alley
- An exclusive Butterbeer label collection
The Harry Potter Shop on Oxford street also provides an extensive range of gift options, from a personalised Hogwarts acceptance letter to customised house robes.
Harry Potter Shop Oxford Street is one of the largest Harry Potter retail spaces globally, and is tied with the flagship store in New York in terms of size.
Other Harry Potter retail stores in the UK include the popular shop at King’s Cross, which stocks Platform 9¾ ties, as well as popular experiences such as the Warner Bros. Studio Tour London, which offers a behind-the-scenes look at sets, props, and costumes.
