The London-listed firm teaching AI to find the useful 30 seconds of a two-hour video
Key Points
- SEEEN plc says ChatGPT, Gemini and Claude can locate specific moments inside long videos it has tagged, rather than only finding the video as a whole.
- The company adds structured metadata to short segments it calls Key Video Moments, built from speech, visuals and on-screen activity.
- Its ShortsCut tool searches a customer's existing video archive and pulls out clips under 60 seconds.
- SEEEN acquired education video firm MEDIAL in April for up to £1.20 million and is applying the tagging to university and corporate training libraries.
- Bromley FC and Bradford Bulls are among five sports clubs using the technology on highlights and archive footage.
A London-listed technology company says ChatGPT, Gemini and Claude can now pull individual moments out of the long videos it tags, rather than returning the whole clip.
SEEEN plc, which trades on AIM, made the claim in its annual results on Friday (31 July). Its core product identifies what the company calls Key Video Moments – short segments most likely to prompt a response from a viewer – and attaches structured data to each one so search engines and AI assistants can read what it contains.
SEEEN said the three chatbots find those moments directly inside longer videos hosted on its customers’ own web pages, because of the metadata and schema it supplies alongside the video.
Search engines index the page a video sits on, but rarely the material inside the file itself, which leaves the most useful 30 seconds effectively invisible.
SEEEN builds its tagging from visuals, speech, on-screen activity and a set of classifiers, then uses a tool called ShortsCut to run that search across a customer’s existing back catalogue and surface clips under 60 seconds.
Where the technology is showing up
SEEEN bought Streaming Limited, which trades as MEDIAL, in April for up to £1.2 million.
MEDIAL supplies media library and streaming software to universities and corporate training departments, bringing more than 60 customers with large lecture and training archives.
SEEEN is now integrating its segment-tagging into those libraries so students, lecturers and field technicians can jump to the passage they need instead of scrubbing through a recording.
The company has also signed five sports clubs this year, among them Bromley FC and Bradford Bulls, which are turning highlights and archive footage into clips that link out to tickets and merchandise. “Crucially, we then connect discovery to action,” said Adrian Hargrave, Chief Executive of SEEEN plc.
The company remains a small one, reporting revenue of $5 million for 2025 and a pre-tax loss. It also acknowledged in the same document that generic AI tools now generate clips, summaries and captions quickly, and that large video platforms may add similar functions of their own.
Its claimed clickthrough rate of roughly 10% inside customer videos comes from its own measurement, with no independent verification published alongside it.
