Trustpilot proves being cited by ChatGPT is worth real money

Online review platform Trustpilot has reported blockbuster full-year 2025 results on the back of a concerted AI push and ranking highly on platforms like ChatGPT.

The London-listed company posted revenue of $261.1 million for the year ended 31 December 2025, up 24% year-over-year. Bookings climbed 22% to $291.4 million, with momentum accelerating in the second half.

Adjusted EBITDA surged 69% to $40.7 million, delivering a margin of 15.6%, well ahead of expectations, and operating profit quadrupled to $16 million.

A big AI push

But the real story lies in the AI tailwind. CEO Adrian Blair highlighted in the earnings release that “as AI reshapes how consumers search and make decisions, authentic human feedback has never been more critical.”

Trustpilot, as the world’s largest open customer feedback platform, has seen a “dramatic rise in the visibility of Trustpilot in AI models” thanks to the scale, recency, and authenticity of its reviews.

Trustpilot ranked as the 5th most cited domain globally on ChatGPT in January 2026, according to analytics firm Promptwatch. This prominence has driven explosive traffic growth, with click-throughs from AI search surging 1,490% year-over-year.

Businesses increasingly rely on Trustpilot’s authentic reviews to manage reputation in an era where AI tools serve as primary information sources for consumers.

Trustpilot has leaned into this shift by launching AI-powered review summaries, enhancing its platform for Answer Engine Optimization (AEO), and offering Data Solutions via API. On the integrity front, proprietary AI fraud detection models helped remove 7.8 million fake reviews, reinforcing the platform’s trustworthiness.

Market response

Investors rewarded the performance handsomely. Shares jumped sharply on the results, reflecting broader market enthusiasm for companies positioned as “AI winners.”

Analysts noted the inherent operating leverage in Trustpilot’s model, fuelled by Enterprise customer growth, strong retention, and compounding revenue from prior bookings.

Looking ahead, management guided for constant currency revenue growth in FY26, alongside a 2-3 percentage point improvement in adjusted EBITDA margins.

Medium-term targets remain ambitious: at least mid-teens annual revenue growth, with adjusted EBITDA margins reaching 25% by 2028 and 30% by 2030, driven largely by AI opportunities.

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