Greggs is now a top-4 delivery brand in the UK, and the average delivery order is 3x bigger than walking in
Greggs, the beloved British bakery chain famous for its sausage rolls and affordable treats, has quietly become a major player in the UK’s competitive food delivery market.
According to the company’s preliminary results for the 52 weeks ended 27 December 2025, Greggs now ranks as the top-four brand in the UK for delivery occasions, per data from Circana (covering the 12 months ended December 2025).
This marks a significant milestone for a business traditionally built around walk-in, on-the-go customers rather than app-based orders.
Delivery sales grew by 8.1% in 2025, now accounting for 6.8% of company-managed shop sales (up slightly from 6.7% in 2024).
Three-quarters of Greggs’ company-managed stores now accept orders via partners Just Eat and Uber Eats, helping fuel this expansion. The company noted that delivery remains incremental to its core walk-in business, rather than cannibalising in-store traffic.
Notably, the average delivery order carries a basket value around three times larger than that of a typical walk-in customer. This suggests delivery customers are often ordering in greater volume, perhaps sharing among groups, families, or opting for more items like pizzas, sharing boxes, or multiple baked goods during evenings when delivery proves most popular.
Leaning into the opportunity
Greggs has leaned into this opportunity by adapting its menu for delivery, with more than 70% of its pizza box sales coming through these channels. The chain has invested in operational tweaks, such as better menu availability management and trials with Uber Eats for estimated courier arrival times to ensure fresher deliveries.
This delivery surge comes amid broader strategic progress for Greggs, which continues to gain overall market share in a challenging food-to-go sector. Circana data shows Greggs’ share of visits rose 0.5 percentage points to 8.6% for the year to December 2025, even as total market visits declined by 3.1%.
While delivery still represents a smaller slice of overall revenue compared to in-store sales, the higher order values and growth trajectory highlight its potential as a key driver moving forward, especially in evening dayparts where Greggs sees room to expand its appeal beyond breakfast and lunch.
