Technology

You can now use AI to order a Greggs sausage roll and other takeaways in the UK

Staff Writer 28 January 2026 2 min read

Delivery service Just Eat has launched a first-of-its-kind AI-powered ‘delivery concierge’ service, providing customers with personalised recommendations.

Launching first in the UK ahead of Just Eat’s global markets, this industry-leading technology allows customers to bypass menus and simply have a conversation to discover not only new cuisines, restaurants and dishes, but also everything else Just Eat has to offer on its platform – including pharmacy, beauty and electrical products.

Just Eat said the decision to launch the service is an attempt to challenge the issue of ‘choice overload’, with research showing Brits increasingly face “decision fatigue”.

The innovative AI Voice Assistant has been designed specifically to tackle this, acting as a personal ‘delivery concierge’ that offers tailored recommendations based on genuine interaction and speeds up the process of placing an order.

Using the latest AI technology, the assistant is designed to understand what people are trying to ask, no matter how loosely or informally they phrase it, meaning customers can think out loud about what they want for dinner and the assistant will still provide meaningful and relevant recommendations by evaluating the potential intent based on the user’s natural conversation.

Whether a customer’s request is a precise order for a Gregg’s sausage roll, or a rambling stream of consciousness that suggests they may want a local poke bowl, the assistant cuts through the noise to deliver accurate, meaningful answers.

Capable of processing in dozens of languages, the assistant’s launch also reflects the growing role of voice technology in everyday decision-making, with UK consumers increasingly turning to spoken interaction to find information and support their choices. Research from Ofcom shows that nearly two fifths (38%) of households with smart speakers already use them to search for answers to questions.

“We are always innovating and continually focused on leveraging technology to improve the ordering journey for our millions of customers. This custom-built conversational assistant represents a major step forward, making our service more intuitive and accessible,” said Mert Öztekin, Chief Technology Officer at Just Eat.

“The Voice AI Assistant rolls out from Wednesday (28 January), customers will be able to access it by simply clicking on the circle with two stars on the top left of the home screen. They can further personalise their experience by selecting the accent the Assistant speaks in.”