Save up to 50% across Amazon’s four day June sale – All the details
Key Points
- Amazon Prime Day 2026 runs from 23 to 26 June, exclusively for Prime members.
- Early deals are live now, including up to 35% off everyday essentials and up to 50% off movies and TV.
- Daily Epic Prime Deals offer savings of 40% and more on curated items.
- Prime members can claim three months of Audible free and four months of Amazon Music Unlimited free.
- UK Prime membership costs £8.99 per month or £95.00 per year, with a free trial available.
Amazon Prime members can save up to 50% on movies and TV during the company’s four-day Prime Day sale, which Amazon confirmed will run from 23 to 26 June 2026.
. The event offers hundreds of thousands of deals exclusively to Prime members across clothing, beauty, kitchen, home, and electronics, with savings from brands including Samsung, Dyson, Oura, Levi’s, Lily’s Kitchen, and OATLY. Every order during the event comes with fast, free delivery.
Jamil Ghani, Vice President of Amazon Prime, said Prime Day was one of the biggest moments of the year for members, whether they were looking for deals on the latest electronics or saving on fresh groceries and household essentials. Ghani said the value of Prime kept growing and that this year was no exception.
When Prime Day 2026 takes place – and what to expect
Prime Day 2026 runs from 23 to 26 June and is open only to Prime members. Amazon launched the event in 2015, and it now spans categories including electronics, fashion, beauty, home, kitchen, and groceries.
Amazon said members can save 40% and more through daily themed Epic Prime Deals curated for the event, including limited time deals on newly launched items and Top 100 deals.
Savings cover groceries and household items, alongside up to 50% off movies and TV seasons on Prime Video. Shoppers will also see customised deal lists such as recommended deals, deals related to their lists, deals rated four stars and above, and deals related to items in their basket.
Early deals available now
Members do not have to wait for the event to begin saving, with early deals already live across several categories. Everyday Essentials carry up to 35% off from brands including Garnier, Regaine, and L’Oréal Paris, while fashion savings reach up to 30% on travel essentials and home gym items.
Amazon Private Brands carry up to 40% off, and Prime members can claim an extra 30% off all Amazon Haul products with free shipping on orders above £15.
Across entertainment and audio, Prime members can claim three months of Audible for free, and members who have not tried Amazon Music Unlimited can get four months free. Beauty and personal care deals span brands including Aveeno, CeraVe, La Roche-Posay, Oral-B, Philips, and ghd.
How much Prime costs in the UK
Amazon said anyone can join Prime in the UK for £8.99 per month or £95.00 per year, or start a free trial. Membership includes fast, free delivery alongside exclusive shopping events, early access to deals, grocery savings, and access to movies, books, and games.
