Amazon UK unveils Black Friday 2025 plans – here are the dates and deals to expect
Amazon UK has detailed its Black Friday plans for 2026, with the group confirming that it plans to run deals for over a week.
Kicking off 20 November until 1 December, the 12-day savings event will feature millions of deals across popular categories, including home, electronics, beauty, and apparel from popular brands like Ninja, Philips, PlayStation, ghd, Levi’s, Oral-B, and more.
Amazon said customers can save on great deals with up to 40% off across more than a million products from all categories.
This year, Amazon is offering even more ways to discover and shop great deals, from ‘New Deal Drop’ deals featuring curated deals across daily themes, to Customers’ Most Loved, Top 100, Influencer Favourites and, for the first time, Doorbuster Deals with daily deep discounts of up to 50% on trending products, from brands including Braun, De’Longhi, Dyson, GoPro, Kindle, LEGO, Puma, Samsung, and more.
A preview of deals
Amazon provided the following preview of deals and promotions ahead of this year’s event:
- Amazon Devices: Customers can discover incredible savings on a selection of Amazon Devices, including Echo, Kindle, Ring, Blink, Fire TV, and eero
- Amazon Grocery: Discover amazing savings on groceries, including up to 35% off groceries at Amazon Fresh. Prime members can enjoy £15 off Morrisons on Amazon, £15 off Iceland on Amazon, and up to £10 off Co-op on Amazon (available to new customers only and minimum order values apply)
- Amazon Resale: Customers can get a 15% discount on a selection of quality returned products at checkout. The discount will be deducted automatically at checkout after selecting their delivery address. This offer cannot be combined with other promotional offers.
- Beauty: Discover incredible savings across thousands of skincare, fragrance, and beauty must-haves from iconic brands including Elemis, Kérastase, L’Oréal Paris, Olaplex and Weleda
- Books and Kindle: Customers can save up to 60% on hundreds of print books and up to 90% off thousands of eBooks
- Doorbuster Deals: 12 days of surprises offering new deep discounts of up to 50% on trending products from brands, including De’Longhi, Dyson, GoPro, Kindle, LEGO, Puma, Samsung, and Tefal
- Everyday Essentials: Discover amazing savings on household essentials delivered right to your door from brands such as Andrex, CeraVe, LAVAZZA, Pampers, and Waterwipes
- Fashion & Fitness: Refresh your wardrobe this Black Friday with incredible deals across customer-favourite brands and key seasonal looks:
- Designer Favourites: Save up to 25% on brands such as Armani, GANT, and JW PEI
- Amazon Essential Denim: Save up to 30% on must-have denim styles
- Activewear: Save up to 15% on new-season activewear
- Sofia Grainge & Demi Lovato Collection: Save up to 25% on their latest collections featuring casual-chic loungewear, coordinated family styles, and timeless, textured pieces
A day of sports
Prime Video will stream more than 14 hours of live sports globally on Black Friday, available for free with no Prime membership required.
Sports fans across the UK can watch the PGA TOUR’s “The Skins Game” golf event at 14h00.
It will be followed by the Super Bowl Champion Philadelphia Eagles hosting the Chicago Bears at 20h00, the first Black Friday Football NFL game to be broadcast worldwide on Prime Video.
Then viewers can expect an NBA doubleheader featuring the Milwaukee Bucks vs. New York Knicks at 00:00, leading into the Dallas Mavericks vs. Los Angeles Lakers at 03h00 (29 November).
This marks Prime Video’s most extensive single-day global sports lineup to date, the group said.
