New analysis from banking group Lloyds reveals that Oasis fans have delivered a significant economic boost to Wembley, outspending even recent mega-concerts from Taylor Swift’s Eras Tour and Dua Lipa’s Radical Optimism Tour.
The long-awaited reunion of the Gallagher brothers on 25 July 2025 sparked an 88% surge in spending compared to a typical Friday.
Based on Lloyds’ customer transaction data, which has been extrapolated to represent projected consumer spending, analysts revealed that spending in and around Wembley reached £5.1 million during the band’s first Wembley gig this year.
That figure surpasses the £3.7 million spent during Taylor Swift’s 2024 Wembley opener and the £3.8 million generated by Dua Lipa’s 2025 show.
The reunion triggered a fan-fuelled economic surge that Lloyds has dubbed ‘Gallaghernomics’ – proof that the enduring pull of Oasis outpaced even Swiftonomics and a nod to the economic power of nostalgia, with Oasis fans proving more willing to splash out than their younger pop counterparts.
Hospitality the biggest winner
The biggest winners were local pubs and bars, which saw a sales uplift of around 800%.
Restaurants in the area also saw a 116% increase in sales – more than double the uplift seen during Taylor Swift’s (50%) and Dua Lipa’s (51%) concerts.
It wasn’t just where they spent, but who was spending that stood out. The biggest in-stadium spenders among Oasis fans were men aged 40 to 49 – Oasis’ nostalgic core – who collectively splashed out over £300,000.
By comparison, the top spenders at Taylor Swift’s concert were women aged 30 to 39, spending over £113,000. For Dua Lipa, it was women aged 40 to 49 who spent nearly £91,000.
Not every category was topped by Oasis, however. Taylor Swift’s concert generated a 346% uplift in hotel transactions, compared to 262% for Oasis. With data showing that 42% of Oasis’ audience came from London and the South East, fewer stayed overnight.
“Oasis’ return to Wembley didn’t just create a cultural moment, it created an economic one too. Our data shows the strength of nostalgia as a driver of consumer behaviour, with those over 40 in particular willing to travel, dine out, and spend more across the board,” said Enrique Del Rio (Managing Director at Lloyds Market Intelligence).
“From pubs to retail, the impact on local businesses was supersonic. By combining the reach of Lloyds Merchant Services with the analytical depth of Lloyds Market Intelligence, we can see how major events like these shape the economy – and provide retailers with the insights they need to plan ahead and capture future opportunities.”
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