Amazon’s Prime Big Deal Days event is around the corner – here are the key dates and what to expect
Amazon has announced the return of Prime Big Deal Days, 7-8 October, offering Prime members exclusive access to hundreds of thousands of deals across a wide selection of products in the lead up to Christmas.
The 2-day shopping event begins at 00:01 on the 7th and ends at 23:59 on the 8th with savings of up to 40% across all categories, including home, kitchen, electronics, toys, fashion, and beauty & self-care, and great deals from popular brands like Crocs, De’Longhi, Levi’s, Ninja, and OURA.
New for this year’s Prime Big Deal Days, customers can shop limited-time ‘New Deal Drop’ deals during the event curated exclusively for Prime members.
Shoppers can make a head start on their festive shopping lists and explore themed deal collections such as Cosy Season, with deals across apparel, home, and kitchen, or Gifting, highlighting savings on categories including beauty, toys, and electronics.
Recent independent research commissioned by Amazon reveals that over half (51%) of UK shoppers use sales events to feel more in control of their spending, with six in ten (61%) getting a buzz from finding a great deal.
Half (51%) of Brits also report feeling pride when sharing the amount they’ve saved with others and more than a third (35%) enjoy the thrill of securing a deal before anyone else.
The research also reveals that Brits most value the digital memberships that reward them for their loyalty (59%), help them get more for less (51%), and give them access to a wider range of products in one place (38%).
