The Walt Disney Company and ITV have announced a new first-of-its-kind initiative to carry each other’s streaming services, in the form of a promotional selection, billed as a ‘Taste of ITVX’ and a ‘Taste of Disney+’ respectively.
Starting 16 July, a curated selection of hit shows and movies from Disney+ and ITVX will be available to viewers on both platforms.
The agreement aims to showcase ITV and Disney’s world-class content to each other’s complementary audiences, extending reach and allowing more viewers to discover Disney+ and ITVX, the companies said in a statement on Thursday (10 July).
ITVX shows on Disney
Disney+ customers in the UK will be able to stream some of ITV’s most acclaimed scripted and unscripted content. This includes the multi-award-winning drama “Mr Bates vs The Post Office”, espionage thriller “A Spy Among Friends”, selected seasons of the reality hit “Love Island”, popular drama favourites like “Endeavour”, “Vera”, and the first series of “Karen Pirie”, coinciding with the second series premiere in ITVX, Olivia Attwood’s immersive series “Price of Perfection”, as well as multi-generational entertainment like “The 1% Club”. ‘A Taste of ITVX’ will be available to all Disney+ customers at no extra cost.
Disney shows on ITVX
ITVX viewers will be introduced to a rotating rail of Disney+ shows and movies titled ‘A Taste of Disney+’, updated regularly to reflect the breadth of Disney’s global storytelling. The selection in coming months includes critically acclaimed, award-winning titles – from the first seasons of FX’s “The Bear”, Lucasfilm’s “Andor” and “Only Murders in the Building”, to selected series of reality titles including “The Secret Lives of Mormon Wives” and “The Kardashians”, plus family favourites including “Lilo and Stitch: The Series” and “Phineas and Ferb”. “A Taste of Disney+” will be available to all ITVX viewers at no cost, and ad free on ITVX Premium.
“Disney are fantastic partners with a brilliant breadth of content,” said Kevin Lygo (Managing Director of Media and Entertainment at ITV).
“This mutually beneficial alliance allows us to show our complementary audiences a specially selected collection of titles, regularly updating, that gives a flavour of the range in our respective offerings. For us, this deal means even more great content for viewers on ITVX, and even more opportunity for viewers to find and enjoy our distinctive titles and services.”
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