Gaming and the end of Windows 10 to boost the UK market: Currys

Currys 2

Technology retailer Currys has published its Audited Financial Results for the year ending 3 May 2025, with the group seeing strong results on the back of increased customer demand and a growing services offering.

Group adjusted profit before tax was £162 million (up +37% YoY), while Group free cash flow was £149 million (up +82% YoY). Group revenue hit £8,706 million (up +3% YoY), driven by like-for-like growth of +2%.

A final dividend of 1.5p was proposed, in line with the group’s ambition to deliver consistent and growing shareholder returns.

Commenting on the results, Alex Baldock (Group Chief Executive) said Currys’ performance continues to strengthen and the business has real momentum. “Stronger Currys is good for colleagues, customers, shareholders and society, and we’re doing a better job for all of them. We’re uniquely placed not just to sell customers amazing technology, but to help them enjoy it to the full,” he said.

“Customers are increasingly adopting our credit, setup, installation, repair and connectivity services, building valuable recurring revenues for Currys. We’re now seen as the home of AI-enabled tech, and our investments in new product categories and serving B2B customers are showing early signs of success.”

Currys
Currys

Gaming and new PC sales are set to give a boost

Looking ahead, the group said it is well positioned, as the clear number one brand in all its markets, with a diversified revenue base and a strategy that is working for colleagues, customers and financially.

It identified several areas that are likely to be most important for the year ahead.

“The first is computing. Across both PCs and Gaming, we are in an exciting period of growth. In PCs, we are now five years on from the pandemic, and the natural replacement cycle of machines bought during lockdown is likely to start building,” it said.

This could be further catalysed by Windows 10 going out of support in the Autumn, triggering millions of Windows 10 users in the UK to look at their computing requirements, the group said.

“Then, there is AI. The consumer use cases for AI are developing rapidly, the adoption of them is climbing, and the cost of the products is decreasing.

“Our group is uniquely placed as we have the scale and supplier relationships that allow us to invest in colleague training, customer marketing and stock to become the go-to retailer for customers in this area. The 75% share we have in Windows AI computing in the UK is testament to this.”

Currys said it also expects strong gaming sales on the back of new product launches.

“In Gaming, exciting new products such as the Nintendo Switch 2 and ROG Xbox Ally X will be complemented by new Nvidia graphics cards and further innovation in gaming accessories. We have done a good job capturing growth in this market over the last few years, but there is still an attractive opportunity ahead of us,” it said.

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