Starmer edges Farage in the polls – but voters don’t know what he stands for
In a head-to-head with Nigel Farage, Keir Starmer continues to lead on who the British public thinks would make a better Prime Minister (32% Starmer versus 26% Farage), new data from Ipsos shows.
However, just over half (53%) of voters say that it is not clear what Starmer stands for. By comparison, almost two-thirds of Britons (64%) say it is clear what Nigel Farage stands for.
Head-to-head
The data shows Farage has a net favourability of -17, with 31% of voters viewing him favourably and 48% unfavourably. Prime Minister Keir Starmer’s net favourability stands at -28 (24% favourable, 52% unfavourable).
Leader of the Opposition Kemi Badenoch has a net favourability of -31 (18% favourable, 49% unfavourable). This unfavourability score is equal to last month’s and continues to be her lowest as Conservative leader.
A quarter of voters (26%) hold a favourable view of Liberal Democrat leader Ed Davey, while a third (33%) are unfavourable, giving him a net score of -7. Davey continues to have the lowest amount of unfavourability of any politician polled, but four in ten (41%) say they don’t know.
In a head-to-head with Nigel Farage, Starmer continues to lead on who the British public thinks would make a better Prime Minister (32% Starmer vs 26% Farage) – although his lead is down compared to in March (Starmer +6 June vs +11 in March). Starmer also continues to lead in a head-to-head with Kemi Badenoch (28% Starmer vs 16% Badenoch).
Lack of clarity around what Starmer stands for
Almost two-thirds of Britons (64%) say it is clear what Nigel Farage stands for. Ed Davey and Keir Starmer are on 37% each, with Badenoch on 35%. Just over half (53%) say that it is not clear what Starmer stands for.
- 27% continue to be favourable towards the Labour party, unchanged from last month. 52% are unfavourable, giving a net favourability rating of -25.
- Two in ten (21%) express a favourable view of the Conservative party, with 54% unfavourable. This gives them a net rating of -33, up slightly from -36 last month.
- The Green Party’s net rating is -5, down from +1 last month. 28% (down from 31% in May) are favourable towards the party, while a third (33%) are unfavourable.
- The Liberal Democrats sit at -10, down from -5 last month. 26% express a favourable view and 36% unfavourable one.
- Reform UK has a net rating of -12 (a marginal improvement from -14 last month). 33% hold a favourable view of the party, with 45% unfavourable.
