Primark to launch delivery service
Key Points
- Primark will launch home delivery across England, Scotland and Wales
- ABF bought a £90 million automated warehouse in Sheffield from Debenhams to run it
- No launch date or delivery prices announced yet
- Click & Collect reached all 187 GB stores in June 2025 after a 2022 trial
- Primark sales expected to fall 3% in the quarter to 12 September
Primark will offer home delivery across England, Scotland and Wales after buying a £90 million warehouse in Sheffield.
Owner Associated British Foods (ABF) announced the plan alongside a warning that Primark sales would fall 3% in the quarter to 12 September, which sent ABF shares down 10%.
The retailer had argued for years that the low price of its clothes made online delivery uneconomic, leaving it as one of the last major UK chains without the service.
The Sheffield warehouse comes from Debenhams Group, and Primark will use it to process online orders itself rather than outsourcing them to a third party. The site is highly automated, and the two companies said the sale would not affect jobs.
ABF said Primark’s digital maturity, the success of Click & Collect and wider developments in the online market meant there was now an opportunity for profitable growth through home delivery. It did not give a launch date or delivery prices, saying only that the service would arrive at an unspecified point in the future.
Primark began trialling Click & Collect in November 2022 across 25 stores in the North West of England, North Wales and Yorkshire, then extended it to stores in and around London in autumn 2023. It announced a national rollout in April 2024 and completed it across all 187 stores in Great Britain in June 2025, ahead of its original end-of-2025 target.
Click & Collect orders arrive in store from two days after purchase, carry a £10 minimum spend and have no delivery charge. Customers at smaller stores gained access to more than three times their local range through the service.
ABF expects Primark’s like-for-like sales to have fallen 2.6% over the financial year ending on Saturday (12 September), with UK sales up 0.6% and continental Europe down 4.3%. The company blamed prolonged hot weather for delaying the shift to autumn ranges and said trading had improved in recent weeks as temperatures cooled.
Primark recently cut prices on hundreds of fashion items, which it said had lifted sales in nightwear, leisure and fitness ranges. “Our priority focus areas, the UK and womenswear, continued to outperform our other markets and categories,” said George Weston, Chief Executive of ABF.
ABF plans to separate Primark from its food businesses, which include Twinings and Dorset Cereals, and expects the demerger to complete in December 2027.
