Lidl is pulling in more new shoppers than any other UK supermarket
Key Points
- Lidl added 736,000 shoppers over the 12 weeks to 9 August 2026, the biggest gain of any UK grocer.
- Lidl also took the largest share gain, up 0.5 percentage points to 8.8%, with sales up 8.5%.
- Ocado grew fastest overall at 13.1%, taking its share to 2.1%.
- Asda recorded its best performance since March 2024, with sales down just 0.2%.
- Tesco remains the largest grocer with 27.8% of the market and sales growth of 1.8%.
Lidl attracted 736,000 more shoppers over the 12 weeks to 9 August 2026 than in the same period a year earlier, more than any other grocer,.
Data from Worldpanel by Numerator shows that the discounter also took the largest slice of market share this period, adding 0.5 percentage points to reach 8.8% of the market, with sales up 8.5%.
Aldi brought in an additional 488,000 shoppers over the same 12 weeks. Aldi now holds 10.7% of the market, with sales up 1.1% year on year.
Ocado grew fastest of all the grocers, with sales up 13.1% and market share up 0.2 percentage points to 2.1%.
Asda has yet to record sales growth in 2026, but its performance has narrowed. Sales fell 0.2% year on year against a market share of 11.5%, the chain’s best showing since March 2024.
Sainsbury’s and Morrisons each added 0.1 percentage points of share, reaching 15.2% and 8.5% respectively. Sainsbury’s sales rose 3.5% and Morrisons sales rose 3.3%.
Tesco remains the largest grocer in Britain with 27.8% of the market and sales growth of 1.8%. Co-op grew take-home sales 5.1% and now holds 5.5% of the market, its highest level since September 2025.
Waitrose and Iceland both held their share steady at 4.5% and 2.3%. Iceland sales grew 2.4%, the chain’s strongest rate since February 2026, while Waitrose sales rose 2.8%.
Grocery-only sales at M&S climbed 15.9% over the 12 weeks, though Worldpanel excludes the retailer from its grocer share table because clothing and general merchandise make up a larger portion of its sales.
