Amazon launches 30-minute deliveries in Manchester

Amazon Now has launched in Manchester, offering thousands of groceries and household essentials in about 30 minutes or less.

The expansion to Manchester marks the first city outside of London to get the service following the launch of Amazon Now in the capital earlier this year.

“Amazon Now brings a new level of speed and convenience to customers, delivering thousands of groceries and household essentials in less than 30 minutes,” said John Boumphrey, UK Country Manager of Amazon.

“It’s the latest example of our commitment to faster delivery, building on the millions of items we already deliver the same or next day to customers across the UK.”

How the service works

To get orders to customers in minutes, Amazon Now uses a network of micro fulfilment centres that are strategically positioned near residential and inner-city areas, with sites in Southwark, Bethnal Green, Battersea, Lewisham, Hampstead, Notting Hill, Haringey, Walthamstow and Wembley, alongside East Manchester, with sites in Salford and Stockport to follow in the coming weeks.

Customers in eligible Manchester postcodes can shop from a wide selection of items, including everyday essentials like milk, eggs, fresh fruit & veg, toothpaste, pet treats, nappies, medicines, and more, alongside local favourites from Kellogg’s, PG Tips, and Warburtons.

Paying a premium

Prime members get discounted Amazon Now delivery fees starting at just £1.99 per order (£3.99 for non-Prime members) and free delivery on orders over £20, adding to the savings and benefits already available with Prime membership. A £2 fee applies to all orders under £15, regardless of membership.

Growing demand for grocery delivery

Amazon said groceries and household essentials now account for one in three items ordered daily on its platform.

In early 2025, its Everyday Essentials category, which covers groceries and household items, grew almost twice as fast as all other categories. Amazon Now customers will have access to a curated selection of the most popular products in this category.

The company said it continues to invest in placing products closer to customers to cut delivery distances and times. Customers in eligible postcodes can find Amazon Now in the menu at the top of the Amazon homepage or app.

The launch follows Amazon’s announcement of a £40 billion investment in the UK over the next three years. Amazon said the investment will create thousands of jobs and support innovation across its UK operations.

Customers outside current Amazon Now postcodes will need to wait for the wider rollout, with Amazon saying more details on the Manchester and Birmingham expansion will follow in the coming months.

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