Amazon UK is bringing back its Spring Deal Days event with up to 40% off – here’s everything you need to know
Amazon has announced the return of its popular Spring Deal Days sale in the UK, a week-long shopping event packed with hundreds of thousands of deals across a wide range of categories.
The event kicks off at 00h01 on 10 March 2026, and runs through 23h59 on 16 March 2026, giving shoppers seven full days to snag discounts on everything from tech gadgets to everyday essentials.
This seasonal promotion, which offers savings of up to 40% in key areas like home and kitchen, sports and outdoors, beauty, toys, fashion, electronics, and more, serves as Amazon’s springtime equivalent to its bigger sales events.
It’s timed to help customers refresh their homes, gear up for warmer weather, or simply stock up on deals before the Easter period.
Leading brands are participating with sharp price cuts, including big names such as Bose, Dyson, Elemis, ghd, LEGO, Ninja, Oral-B, Shark, Sony, Tommee Tippee, Braun, Roborock, Sonos, Samsung, Tefal, Puma, and Philips.
Amazon’s own devices, such as Echo speakers, Kindle e-readers, Fire TV sticks, Ring doorbells, Blink cameras, and eero Wi-Fi systems, are also expected to see strong promotions.
Beyond the core categories, the event ties in broader savings:
- Books and reading: Up to 90% off eBooks, up to 70% off print books, and hundreds of audiobooks priced under £6.
- Grocery perks: Up to 30% off at Amazon Fresh, 20% on spring cleaning products from Morrisons on Amazon and Co-op on Amazon, £15 off first orders at Iceland on Amazon for new customers, £10 off at Gopuff for all customers, and 20% off exclusive brands.
- Other extras: Up to 50% off select items on Amazon Haul (with early deals running from March 6-9), and an automatic 10% discount on qualifying Amazon Resale products (used, returned, or open-box items).
New deals will drop twice daily at 09h00. and 17h00. under “Today’s Big Deals,” while Lightning Deals – time-limited flash offers – will be available throughout, complete with preview options, deal trackers, and alerts via the “Watch a Deal” feature on the site and in the Amazon Shopping app.
Prime members get added advantages, including fast, free One-Day Delivery on millions of items, Same-Day Delivery options in over 80 towns and cities (with minimum order values), and convenient delivery to Amazon Lockers or Counters.
Non-Prime shoppers can still access the deals, though they may miss out on the fastest shipping perks.
The deals will go live here.
