Trump announces new tariffs for the UK
US President Donald Trump has announced extra tariffs for the UK, Denmark, and a series of other European countries over the ongoing territorial control of Greenland.
“We have subsidized Denmark, and all of the Countries of the European Union, and others, for many years by not charging them Tariffs, or any other forms of remuneration. Now, after Centuries, it is time for Denmark to give back – World Peace is at stake!,” Trump said on his platform, Truth Social, on Saturday (17 July).
“Denmark, Norway, Sweden, France, Germany, the United Kingdom, the Netherlands, and Finland have journeyed to Greenland, for purposes unknown.”
“This is a very dangerous situation for the Safety, Security, and Survival of our Planet.”
The US president said 10% tariffs will be imposed on all goods the countries export to the United States from 1 February, followed by a 25% rate from 1 June.
“This Tariff will be due and payable until such time as a Deal is reached for the Complete and Total purchase of Greenland,” he said.
Brits are over Trump
Data published by Ipos this week shows that nearly half (47%) of Britons feel that Prime Minister Keir Starmer is managing Britain’s relationship with the US poorly, marking a 14-point increase in disapproval since September 2025.
Half of Britons (50%) now identify Europe as the most important partner for Britain, when compared with the US on 21% and the Commonwealth on 12%. This is a peak in sentiment since Ipsos began asking the question in 2019, indicating a small shift towards the continent that began in 2025, compared with earlier years.
Two-thirds (66%) of Britons say they do not like Donald Trump, up slightly from 61% who said they didn’t like the US President when he visited the UK last September. 27% say they do like him. 67% say Britain does not need a leader like him, while 26% believe that we do.
“Last autumn we saw the reputation of the US among the British public showing signs of recovery after the negative reaction to Donald Trump’s tariffs earlier in the year, but the beginning of 2026 sees the image of the US and its President slip back again,” said Gideon Skinner, Senior Director of UK politics at Ipsos.
“While in response, the importance of the European relationship to Britons climbs even higher. Understanding these dynamics is crucial for Keir Starmer as he seeks to maintain good diplomatic relations across both the Channel and the Atlantic, but this is becoming harder with criticism of his handling of the UK’s partnership with the US and the President increasing significantly since the time of Trump’s state visit four months ago.”
