Greggs to increase the price of sausage rolls as costs rise
Fast-food retailer Greggs has confirmed that it will be increasing the price of sausage rolls and coffees in response to rising costs. The change will mean that a sausage roll now costs £1.35 (up from 5p in 2025) and a latte will now cost £2.25 (up 10p).
Total sales for FY25 were £2,151 million, an increase of 6.8% compared with 2024, with like-for-like sales in company-managed shops 2.4% higher than those seen in 2024.
Fourth quarter total sales were 7.4% higher than in 2024, with like-for-like sales in company-managed shops growing by 2.9%. Subdued consumer confidence continued to impact the food-to-go market, as did weather extremes earlier in the year.
Against this backdrop, Greggs increased its market share of visits, including at breakfast and in the evening.
The group noted that 207 new shops opened in the year, averaging four openings every week, with 50 relocations and 36 closures, resulting in 121 net new shop openings. 2,739 shops trading as at 27 December 2025.
In light of Q4 trading and continued strong cost management through 2025, the Board anticipates reporting a full year profit before tax outcome for FY25 in line with its previous expectations, before taking account of the one-off impact of accounting for £4.5 million that relates to previous years’ sales tax costs. Greggs ended 2025 with a net cash position of £47 million (2024: £125 million).
While the report i mainly good reading, the group warned that marketing conditions remained challenging.
“We made good progress in 2025, in a challenging year where subdued consumer confidence impacted the food-to-go market. Against this backdrop, I’m pleased that Greggs outperformed the wider market and increased its market share of visits,” said Chief Executive Roisin Currie.
“We enter 2026 with a strong pipeline of new opportunities to make Greggs even more convenient for customers. This is underpinned by the investments we have been making in our supply chain capacity, which start to become operational this year. Our ongoing focus on efficiency allows us to deliver exceptional value to customers who are managing
their budgets carefully.”
