Older Brits are betting big on smart homes
UK consumers are showing a strong interest in smart homes and digital health solutions to help them age independently, according to the latest EY Consumer Health Study.
The research, which surveyed 4,500 consumers, including over 700 from the UK, aged 50 and older across six markets and interviewed more than 30 health executives and aging professionals, reveals that 70% of UK respondents would likely adopt a ‘smart home’, equipped with sensors and devices to monitor and alert their healthcare team and family to potential emergencies.
This growing interest in smart home solutions comes as 64% of UK respondents rate the aging care system as fair or poor, which is slightly higher than the global average (60%).
Respondents expressed a strong desire to maintain independence, with access to both private and shared spaces, as well as amenities that support accessibility. Many are open to leveraging technology to support healthy aging: 59% reported they are moderately to extremely likely to use digital tools that collect health data—such as blood pressure readings—and share it with their healthcare team.
Additionally, 56% indicated interest in digitally enabled care models offering both virtual and in-person options. Notably, 44% said they are receptive to AI-driven technologies that analyse health data to identify potential risks and recommend appropriate treatments as they age.
For those who may need more than tech-assisted monitoring later in life, 65% say they would be moderately to extremely likely to consider ‘hospital-at-home’ programmes – those that deliver hospital-level care at home.
Their top priorities for such programmes include receiving basic support for daily living activities, medication assistance, sensors to alert their family if they have fallen, and installation of safety equipment in the home.
“As people live longer, their expectations for aging are changing. Our study shows that consumers want more than traditional care – they want technology-enabled solutions that help them stay independent, connected and safe at home,” said Niamh O’Beirne, EY UK&I Head of Health.
“This is a clear signal for health systems and innovators to rethink aging care and invest in models that combine digital tools with personalised support. By centring care in the home and community, health organisations have a fantastic opportunity to deliver better outcomes and experiences for consumers, their families, their budgets and society.”
