Google has launched AI mode for UK users – a new search experience, with more advanced reasoning and multimodality, and the ability to go deeper through follow-up questions and helpful links to the web.
Starting to roll out in the UK on Tuesday 29 July, users will see it appear as a tab on their Search results page, and in the Google app for Android and iOS, the company said in an accompanying statement.
AI Mode is a new, intuitive way to address users’ most complex, multi-part questions and follow-ups. Using a custom version of Google’s latest Gemini 2.5 model, it lets you ask nuanced questions that would have previously required multiple searches, the search giant said.
AI Mode is particularly helpful for exploratory questions and for more complicated tasks like comparing products, planning a trip or understanding complex how-tos.
For example, you can now ask questions like: “Things to do in Edinburgh this weekend with friends. We’re big foodies who like music but also chill vibes and exploring off the beaten track.” Or: “How do migrating birds know where to go?”
Google said AI Mode is designed to be truly multimodal, so users can ask questions in whatever way feels most natural – whether that’s with text, voice or camera. In AI Mode, simply tap the microphone icon and ask your query. You can also snap a photo or upload an image and ask your question, thanks to AI Mode’s rich multimodal capabilities.
“AI Mode is rooted in our core quality and ranking systems, and we are using novel approaches to improve factuality,” Google said.
“We aim to show an AI-powered response as much as possible, but in cases where we don’t have high confidence, you will see a set of web search results. And as with any early-stage AI product, we won’t always get it right, but we are committed to continuous improvement.”
It added that it will remain focused on helping people access information and perspectives from a diverse range of sources.
“For example, with AI Overviews, we’re seeing that people have been visiting a greater diversity of websites for help with more complex questions.
“And when people click from search result pages with AI Overviews, these clicks are higher quality for websites – meaning users are more likely to spend more time on the sites they visit.”
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