Tesco to begin showing AI-based recommendations to UK shoppers
Key Points
- Tesco is testing AI-driven personalised product recommendations at its online checkout to help shoppers discover new products.
- The trial was disclosed in Tesco's Q1 trading statement for the 13 weeks to 30 May 2026.
- Tesco has also launched an Adobe-powered customer communications platform for tailored messaging.
- Its Your Clubcard Prices feature has served nearly 100 million tailored offers since launching in March 2026.
- Tesco did not specify what technology powers the recommendation engine or when a full rollout would follow.
Tesco is testing AI-driven personalised product recommendations at its online checkout, as the UK’s largest grocer leans further into tailoring the shopping experience to individual customers.
The retailer disclosed the trial in its first-quarter trading statement for the 13 weeks to 30 May 2026, describing it as a test of “dynamic, personalised recommendations” designed to help shoppers discover new ranges and products as they complete an online order.
Tesco did not say which technology underpins the recommendation engine, how widely the trial has been rolled out, or when it expects a full launch.
The checkout trial is one strand of a wider personalisation drive at the supermarket. Tesco also confirmed it has launched a new customer communications platform powered by Adobe, used to send tailored messages to shoppers.
Separately, the company said its Your Clubcard Prices feature has served nearly 100 million tailored offers to customers since launching in March, generating personalised discounts based on individual shopping habits.
The moves point to Tesco using customer data and automation to nudge shoppers toward products and deals across multiple touchpoints, from marketing emails through to the moment of purchase.
The supermarket holds one of the largest loyalty datasets in UK retail through its Clubcard scheme, giving it a substantial pool of behavioural data to feed personalisation tools.
The personalisation push comes alongside continued growth in Tesco’s online business, where sales rose 8.9% in the quarter.
The retailer also expanded its rapid Whoosh delivery service into a further 34 large stores and introduced “Book for Later” slots, allowing customers to schedule same-day deliveries in advance.
Chief Executive Ken Murphy said the company was making shopping “ever more convenient and personalised,” citing the Clubcard offers and the Whoosh rollout among the quarter’s highlights.
Tesco reported group sales of £16.8 billion for the quarter, with like-for-like sales up 1%. The company maintained its full-year guidance, expecting adjusted operating profit of between £3 billion and £3.3 billion for the 2026/27 financial year.
