Nectar members can now turn their points into Uber rides or Uber Eats orders

Sainsbury’s Nectar, the UK’s largest coalition loyalty scheme, has announced a new partnership with Uber, which will allow members to use their points for Uber and Uber Eats.

The partnership gives Nectar customers another way to make the most of their points, Sainsbury’s said. Through the Nectar app, customers can choose how many points to use with Uber, from 500 to 4,000 at a time – equivalent to between £2.50 and £20.

The addition of Uber to Nectar’s over 500 big brand partners has created a new reward category for the loyalty programme. It marks the first time Nectar has partnered with a ride‑hailing platform, adding even more choice for its members.

“We’re giving people more ways to enjoy the value they get from Nectar, making everyday moments more rewarding. Being able to use Nectar points on Uber rides or an Uber Eats treat is something we know people will love, because it fits so easily into everyday life. It’s an exciting first for us too, as our only ride‑hailing partner,” said Mark Given, Sainsbury’s Chief Technology, Marketing and Data Officer.

Katie Hunter, Head of Grocery and Retail at Uber Eats, noted that Nectar has built a deep connection with British households, and we are so pleased to become their first-ever ride-hailing and delivery partner.

“By integrating our services, we’re providing Nectar’s loyal members with even more flexibility in how they spend their rewards, whether that’s a reliable ride home or a favourite meal delivered to their door, making daily life just that bit more seamless,” she said.

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