The historic Palace Pier in Brighton has been put up for sale by its owner, the Brighton Pier Group.
The pier has struggled to attract visitors and profit over the past years, and the Brighton Pier Group, the company that manages the property, announced on Friday 2 January that it is now officially up for sale.
Brighton Pier Group is owned by Luke Johnson, a serial entrepreneur and former owner of Pizza Express.
The Brighton Palace Pier is a Grade II-listed building and is one of the four most visited tourist attractions in the country, with 3.9 million people visiting the site in 2025.
The historic building extends around 1,722 feet into the English Channel and is instantly recognisable to many in the United Kingdom, with Brighton itself consistently ranking among the country’s top three city destinations.
The pier’s offerings include two arcades, 19 funfair rides, a restaurant, two bars, event space, kiosks, and more. Brighton Pier Group said the property offers strong year-round trading opportunities.
“Brighton Palace Pier is a profitable, standalone business with significant potential to build on its already strong popularity,” said Brighton Pier Group chief executive Anne Ackord.
“This is more than just the sale of an asset: it is an opportunity to become part of the next chapter in a remarkable story and shape the future of this national treasure.”
“We expect interest from buyers both within the UK and internationally and have therefore appointed Knight Frank to lead the sale and leverage their global network,” she said.
Knight Frank partner and head of specialist leisure John Rushby said the company was proud to advise on the sale of this historic landmark.
“Positioned at the heart of the city, Brighton Palace Pier stands out as one of the country’s most significant heritage landmarks, offering a rare opportunity for a new owner to build on its strong foundations and further enhance its position as a premier leisure and hospitality destination,” Rushby said.
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