Business

Nothing beats a Jet2 holiday – as group reports record passenger numbers

Ryan Brothwell 2 min read
Nothing beats a Jet2 holiday – as group reports record passenger numbers

Travel group Jet2 has published its preliminary results for the year ending 31 March 2025, with the group reporting record passenger numbers.

Total flown passengers grew 12% to 19.77 million (2024: 17.72 million). This comes as the group reported a higher margin of per passenger package holiday customers, which rose 8% to 6.58 million(2024:
6.08 million) with flight-only passengers up 18% to 6.62m (2024: 5.61 million).

Group profit before FX revaluation and taxation increased by 11% to £577.7 million (2024: £520.1 million). Basic EPS improved by 15% to 213.1p (2024: 185.9p), and diluted EPS increased 22% to 207.2p
(2024: 170.4p) as the potential dilutive impact of the convertible bond was eliminated.

The Board has resolved to pay a final dividend of 12.1p per share (2024: 10.7p), an increase of 13%, reflecting the positive financial performance, bringing the total dividend to 16.5p per share for the year (2024: 14.7p).

Escape to the beach

The group’s data shows bookings for Summer 2025 continue to be made closer to departure as previously announced, but it is clear that customers’ eagerness to get away from it all and enjoy a relaxing overseas holiday in the sun remains strong, provided pricing is attractive.

Commenting on the results, CEO Steve Heapy noted that while the group has added more city destinations over the last year, holidaymakers consistently opt for beach destinations.

“While customer preferences remained consistent, with 95% of Jet2holidays customers choosing beach resorts and 5% opting for Jet2CityBreaks, we continue to introduce exciting new destinations to satisfy emerging trends and to broaden our appeal,” he said.

“Our first flights to Morocco launched in October 2024 to great acclaim and with encouraging uptake. We flew 65,000 holidaymakers during winter, allowing them to experience the vibrant culture of Marrakech or simply relax on one of Agadir’s stunning golden-sand beaches. Given the positive customer feedback, we have increased capacity to both destinations for future seasons”

The group also commenced flights and package holidays to Jerez for Summer 2025, giving holidaymakers the opportunity to explore Seville, Cadiz and the wider Costa de la Luz region, he said.

“We also unveiled Samos for Summer 2026, a destination which will allow customers to immerse themselves in the charm and beautiful landscapes that the island has to offer.”

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